A Car? Or Sex?

Using the questions you learned in class on Thursday, deconstruct some kind of persuasive media (magazine cover, advertisement, political ad, commercial, etc.). Please either upload the image here or link to whatever you choose.

The questions are:

Whose message is this? Who created or paid for it? Why?

Who is the "target audience?" What are the clues?

What "tools of persuasion" are used?

What part of the story is not being told?

What groups of people does this message empower? What groups does it disempower?

This is an ad for a used BMW, made to convince people to buy the car. The target audience is men. It could be for lesbians too, but from the looks of it (and our society), probably not. The clues are the woman and how she looks like she is naked. The tool of persuasion is sex. This image implies that if you buy a BMW, you will get all the sex. Also, due to the fact that it is for used BMWs and it says "you know you're not the first," means that it was owned previously, just like how the woman was "owned" previously, implying that she has had sex a lot. It also says "sheer driving pleasure." I do not think they actually mean driving... Obviously, getting sex from having a nice car is not true (at least, hopefully). This image definitely empowers men, and disempowers women. It tells men that a car, an object, is equal to a woman. It is objectifying women, disempowering them to believe they have as much worth as a car. 

My question for BMW: where's the actual car?